Warren Buffett once said “What we learn from history is that people don’t learn from history.”
Layer’r Wottagirl Classic – Parineeti Chopra TVC is a good advert but its an absolute failure. I’ll all my money that it won’t bring people to buy the product.
In the TVC Parineeti Chopra says, “WHAT NONSENSE”. That is the problem. no you can not,you can not you can never call your target audience Nonsense and ask them to buy your product.
History is filled with examples wherein such adverts have been found failure in fact they create negative image of the product and the brand in the minds of consumers. Which no brand can afford.
on the other hand Japan government has introduced special postal stamps which would have your photograph. You, yes you “The customer” are today’s best brand ambassador. Everyone is trying to please their target audience in best way possible using all the means. In such competitive world you cannot afford to call your customer Nonsense.
No offence to Parineeti Chopra you have very beautiful voice but this this sounds way to derogatory in your voice which will cause the brand.
I hope Layer’r you would learn something from this post.
Durex Print ad on fathers day
Comparative Advertising at its best.
FP7 in Dubai got smart by taking a novel approach to avoid hefty headhunter fees. The shop placed cellphones inside die-cut, faux ad industry books and mailed the volumes to creatives it wished to hire.
The volumes were impressively designed and personalized to match each recruit’s interests.
The phone number for FP7’s executive creative director was programmed into each of the handsets.
By using this “Poaching Phone” technique to poach talent, FP7 ultimately added four key staffers—an art director, a design chief and an award-winning creative team—and claims to have saved more than $80,000 in recruitment costs.
Poaching Phone</a> from <a href=”http://vimeo.com/user6361905″>Ali
Mokdad</a> on <a href=”https://vimeo.com”>Vimeo</a>
With the increase in the no of communications it has become extreamly difficult for an marketer/ Advertiser to stand out from the clutter, but
there is always a way if you are intelligent enough to use creativity. here is an example of breakthrough from the clutter………check it out
This image shows a whole and a cut lemon. (Photo credit: Wikipedia)
For ages we have been using lemon as cleaning agent, and we still use them due to their acidic nature and cleaning abilities. According to neuroscience smell is the only stimuli that connects the events or things directly to our brain. And this is what has happened to the entire cleaning thing. Our has associated cleanliness with lemon smell as we all have been using lemon cleaning. Whenever we use lemon for cleaning we smell the unmistakable fragrance of lemon, and that becomes the. “somatic marker” for the cleaners. With the help of new technology we started making more advanced toilet cleaners but we can’t forget the natural thing. So we started using lemon as base raw material and it would smell like lemon, well that’s obvious. But if look at todays toilet cleaners they may or may not contain lemon but they would definitely smell like lemon. Its just because to have have the association that we have with toilet cleaners. if your product does not have lemon smell its bound to fail.
We often here word guerrilla advertising, what exactly is guerrilla advertising, how its executed, the objection of such advertisement. for this we will have a look at the definition of guerrilla advertising.
guerrilla advertising: Guerrilla marketing is an advertising strategy in which low-cost unconventional means (graffiti, sticker bombing, flash mobs) are used, often in a localized fashion or large network of individual cells, to convey or promote a product or an idea. The term guerrilla marketing is easily traced to guerrilla warfare which utilizes atypical tactics to achieve a goal in a competitive and unforgiving environment.
The concept of guerrilla marketing was invented as an unconventional system of promotions that relies on time, energy and imagination rather than a big marketing budget. Typically, guerrilla marketing campaigns are unexpected and unconventional, potentially interactive, and consumers are targeted in unexpected places.
The objective of guerrilla marketing is to create a unique, engaging and thought-provoking concept to generate buzz, and consequently turn viral.
Now some 25 excellent guerrilla advertisements:
Martin Lindstrom(Buyology) and IIPM(4Ps Magzine), who is copying whom
Buyology is a book written by Martin Lindstrom and 4Ps is a Magazine from IIPM a management institute in India, and it happened to be that book the books have same cover page image but its some one who has copied the other.
I have read the book Buyology and i can say that it was published much before the March 2013 edition of 4Ps magazine of IIPM.
so Now you know who copied whom.