Buyology is a book written by Martin Lindstrom and 4Ps is a Magazine from IIPM a management institute in India, and it happened to be that book the books have same cover page image but its some one who has copied the other.
I have read the book Buyology and i can say that it was published much before the March 2013 edition of 4Ps magazine of IIPM.
so Now you know who copied whom.