Who is copying whom. Is it IIPM copying Martin Lindstrom or either.

Martin Lindstrom(Buyology) and IIPM(4Ps Magzine), who is copying whom

Martin Lindstrom(Buyology) and IIPM(4Ps Magzine), who is copying whom

Buyology is a book written by Martin Lindstrom and 4Ps is a Magazine from IIPM a management institute in India, and it happened to be that book the books have same cover page image but its some one who has copied the other.
I have read the book Buyology and i can say that it was published much before the March 2013 edition of 4Ps magazine of IIPM.
so Now you know who copied whom.