Warren Buffett once said “What we learn from history is that people don’t learn from history.”
Layer’r Wottagirl Classic – Parineeti Chopra TVC is a good advert but its an absolute failure. I’ll all my money that it won’t bring people to buy the product.
In the TVC Parineeti Chopra says, “WHAT NONSENSE”. That is the problem. no you can not,you can not you can never call your target audience Nonsense and ask them to buy your product.
History is filled with examples wherein such adverts have been found failure in fact they create negative image of the product and the brand in the minds of consumers. Which no brand can afford.
on the other hand Japan government has introduced special postal stamps which would have your photograph. You, yes you “The customer” are today’s best brand ambassador. Everyone is trying to please their target audience in best way possible using all the means. In such competitive world you cannot afford to call your customer Nonsense.
No offence to Parineeti Chopra you have very beautiful voice but this this sounds way to derogatory in your voice which will cause the brand.
I hope Layer’r you would learn something from this post.
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